LucidLab uses proprietary brain-predictive models to score your content across six neural dimensions — before a single viewer ever watches it.
Submit your hook, ad, or short-form content. Our pipeline processes every frame, word, and sound through proprietary brain encoding models trained on real fMRI data.
Upload a video, audio clip, or text script. We accept all common formats up to 15 seconds.
Visual, audio, and language signals are processed simultaneously through our proprietary brain encoding models trained on real human fMRI data.
Predicted brain activity maps onto 200 cortical regions to extract six meaningful engagement dimensions.
Receive per-second neural scores with precise insight on what is working and what to fix — before you publish.
Each dimension maps to a specific network of brain regions — giving you neuroscience-grade precision on exactly how your audience's brain responds, second by second.
Dorsal and Ventral Attention Networks. Are viewers locked in, or mentally drifting away?
Somatic motor and interoceptive signals. How physically activated does your content make people feel?
Orbitofrontal cortex and temporal pole. What emotional depth and resonance does your content create?
Central and peripheral visual cortex. How much does the brain reward your visual composition?
Frontoparietal control network. Is your message effortless to follow, or mentally taxing?
Default mode network. Will your content be remembered long after the viewer has scrolled on?
We analysed a 45-second motivational video — "I'm 39 years old." Here is what the neural data revealed that no view count or retention graph ever could.
Shaded regions indicate the three narrative phases. Dashed vertical line marks the all-6 peak alignment.
High visual and arousal. Emotional flat/negative. Personal framing lands visually, not emotionally yet.
Visual appeal crashes to -0.24. Emotional hits -0.07. Abstract statistics suppress brain engagement.
All 6 dimensions rise together. Emotional crosses zero at seg 28. Peak at "so little time... nobody is."
"good ones in the manner that I perceive" — emotion activates here, not at the stats
"so little time, it feels stupid to do things because others want" — the neurally validated core message
Visual appeal -0.24 while arousal still positive — delivery holding attention despite weak visuals
"When we have so little time" — rarest signal. Every dimension positive simultaneously. The true hook.
Creators think the hook is "I'm 39 years old." The brain says it's "so little time, it feels stupid." LucidLab finds the real hook.
The stats section (seg 7–26) neurally disengages the audience. A concrete edit suggestion — before a single person watches.
"Nobody is" spikes Attention but leaves emotion unresolved. Memory drops sharpest at the end. The video closes on a thought, not a feeling.
LucidLab is powered by proprietary brain encoding models trained on real fMRI data from human subjects watching naturalistic video. No guesswork. No surveys. No panels.
The same science used in academic research on human perception is now available for your content strategy.
Stop guessing why some hooks go viral and others flop. Know before you post — with brain-level data.
Bring neuroscience-backed creative decisions to every brief. Differentiate with data no one else has.
Make your media spend go further. Understand what actually drives emotional connection with your audience.
Be among the first creators and agencies to access neural content scoring. Limited beta spots available.
No credit card. No commitment. Limited beta spots.